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Introducing Modesta, our first collection of total inclusivity and transparency.

With this collection in the works, we wanted to ensure all women, all shapes and sizes and, most notably, from all cultures, can be represented.

Working alongside Hijab Stylist, Rasha, we could modernise and represent our traditionalistic ways.

With Rasha having over ten years of experience in the hijab styling industry, this was her time to showcase how the hijab can empower women by complimenting their outfits.

"With my time in the industry, being present within women of my culture, I have learnt that hijab styling is a means of self-care and beauty" - Rasha.

Modesta, marking the beginning of the modesty of seasons to come.

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10 products

Not So Preppy Top Long SleeveNot So Preppy Top Long Sleeve
Not So Preppy SkirtNot So Preppy Skirt
Modesta
Not So Preppy Skirt Sale priceHK$1,386.00
Not So Preppy Top Long SleeveNot So Preppy Top Long Sleeve
Not So Preppy SkirtNot So Preppy Skirt
Modesta
Not So Preppy Skirt Sale priceHK$1,386.00
Not So Preppy Dress (Long Sleeve)Not So Preppy Dress (Long Sleeve)
Not So Preppy TopNot So Preppy Top
Preppy Assemblage
Not So Preppy Top Sale priceHK$1,617.00
Not So Preppy Top Long SleeveNot So Preppy Top Long Sleeve
Not So Preppy SkirtNot So Preppy Skirt
Not So Preppy DressNot So Preppy Dress
Cotton Stretch SkirtCotton Stretch Skirt
Jafrie by R
Cotton Stretch Skirt Sale priceHK$922.00
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