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Our Pillars


At JAFRIE BY R, our values are at the heart of everything we create.

We are committed to responsibility, taking ownership of our environmental impact and striving for more conscious choices. Transparency builds trust as we openly share our journey and progress. We draw inspiration from art and modern culture around the world, designing pieces that feel both timeless and relevant. Inclusivity ensures our brand welcomes women of all backgrounds, and integrity guides every decision with honesty and care.

These principles shape who we are, grounding our craftsmanship and creating meaningful experiences for the women who choose us.

our responsibility

Propelled by a sense of responsibility for our environmental impacts, continuously strive to enhance sustainability approaches and work towards achieving a lessened global footprint.

transparency

Displaying transparency across our business operations, emphasising ethical practices in manufacturing. Evolving with changing dynamics and growth, the brand remains steadfast in reflecting its mission, ensuring openness and integrity in every aspect of its journey.

our inspiration

Drawing inspiration from global arts and modern culture, fostering a style that remains authentic yet embraces change. By staying attuned to diverse influences, the brand creates a dynamic and ever-evolving identity that resonates with contemporary trends while staying true to its unique aesthetic.

inclusive to all

Prioritising inclusivity, ensuring our brand is accessible to all. We actively update and listen to our consumers, fostering a culture of continuous improvement and responsiveness to diverse needs and preferences.

integrity

Driven by integrity, guiding our commitment to ethical practices throughout the brand. Remaining true to our roots through integrity is crucial, and authentic even in the face of potential disruptions to business practices.

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